Reliance Entertainment, Phantom Films, and ace Tennis player Mahesh Bhupathi's Swag Fashion have come together to create a unique fashion and lifestyle brand inspired by the film ‘83. The brand will offer cricket-themed merchandise inspired by the Indian Teams' victory in the 1983 World Cup.
On this development, film director Kabir Khan stated, “Few films get a chance to create a sense of legacy and I’m happy that '83 has inspired something that has never been done before and creates something memorable that will live beyond the film.” Speaking about the tie-up, Mahesh Bhupathi, the founder of Swag Fashion added, "With #83Believe, there is a unique opportunity with cricket and Bollywood coming together. We feel there is a void in India for a cricketing-led lifestyle brand."
The film ‘83 will bring the glory of Indian Cricket’s historic win in the 1983 World Cup to the big screen on 10th April 2020 in Hindi, Tamil & Telugu.