Leading fitness and lifestyle brand Reebok has unveiled its latest campaign featuring brand ambassador Katrina Kaif. The campaign, ‘She Got Ree’, is a celebration of fitness and depicts the myriad ways in which you can harness your energy and enjoy being fit no matter where you are.
Through product innovations like the Pure Move Bra and the ‘Meet You There’ collection, or campaigns such as ‘It’s Not a Man’s World’, Reebok continues to inspire women around the world to find their personal expression of fitness.
Now, with the powerful ‘She Got Ree’ campaign with Katrina, Reebok strives to further strengthen its commitment to the constant pursuit of fitness. The campaign video, which features catchy music and impactful lyrics, has Katrina unleashing her energy in a free-spirited routine that’s a combination of running, spinning, flexing, dancing and boxing.
“I’m thrilled to be associated with a brand like Reebok that has always strived to inspire people to be the fittest versions of themselves. The ‘She Got Ree’ campaign only furthers this belief by encouraging everyone to find their “Ree” which is the joy and spirit of being fit”, Katrina said.
Commenting on the association, Mr. Sunil Gupta, Brand Director, Reebok India said, “This isn’t just a sweat-dripping world of straining muscles, it’s a place in which the natural joy of movement finds expression through avenues such as the gym, the outdoors, and everywhere in between. Through the “She Got Ree” campaign, we hope to inspire women to find their very own expression of fitness.”
For a brief period of 2 years, Kangna Ranaut was the face of Reebok along with celebrities like Malaika Arora and Varun Dhawan. With Katrina in the picture now, is Kangna no more associated with the brand? the situation sure looks ambiguous as there has been no official statement from Reebok India either.