Couture meets high-street! Giambattista Valli Paris announces a collaboration with H&M and it's everything you've ever wished for

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You heard it right! Couture genius Giambattista Valli is teaming up with H&M to create a fun ready-to-wear collection under the name, #ProjectLove. 

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A post shared by Giambattista Valli Official (@giambattistavalliparis) on

 

The designer announced this collaboration at the amfAR gala at the Cannes Film Festival just recently. Bringing together the beauty of couture with H&M's voice of fashion, #ProjectLove is something we have to look out for. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Giambattista Valli Official (@giambattistavalliparis) on

 

Mixing dreamy couture with millennial tastes, the collection features a lot of structures textures and artisan work fused with popping hues and contemporary patterns. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Giambattista Valli Official (@giambattistavalliparis) on

 

Many celebrities, including Kendall Jenner, Ross Lynch and H.E.R amongst the many others, were present at the gala wearing ensembles from the collaboration's pre-drop collection. 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Giambattista Valli Official (@giambattistavalliparis) on

 

Although the collection will drop in later, the pre-drop collection is now available in selected H&M stores worldwide and on their website. 

Check out what the man behind this goodness has to say about the collection: 

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by H&M (@hm) on

 

Are you excited? 
 

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