The World TV Premiere on Star Gold emerges as the biggest non-franchise premiere of 2025 After conquering the box office with a staggering collection of 800+ crores, Vicky Kaushal’s magnum opus Chhaava has now created a storm on TV, delivering another record-breaking milestone with its World TV Premiere on Star Gold on 17th August. With a TVR of 3.12, the film reached 39.2 million* viewers across India, making it the biggest non-franchise movie premiere of 2025. The film's TVR in Maharashtra was 6.64.
Timed around Independence Day, the premiere became a cultural celebration. For the very first time, Chhaava was simulcast in both Hindi and Marathi allowing television audiences to experience the story of Chhatrapati Sambhaji Maharaj not just as a cinematic spectacle, but also in the language of its land and legacy. Star Gold further enhanced the premiere with a special Roundtable featuring Vicky Kaushal, Vineet Kumar Singh, Divya Dutta, and director Laxman Utekar, offering behind-the-scenes insights into the making of the historical saga. Fans were also treated to unseen deleted scenes, making the premiere a memorable event.
Expressing his excitement about the film's success on TV Vicky Kaushal stated, “I’m overwhelmed by the love Chhaava continues to receive. To see the story of Chhatrapati Sambhaji Maharaj reach every home in the country is truly special. It's a testament to the hard work of the entire team and the visionary direction of Laxman Sir, and I’m grateful to Star Gold for creating such a memorable celebration around it.”
Dinesh Vijan (CEO/Founder, Maddock Films): “Every film we create at Maddock Films is a new endeavor, and with Chhaava, we are thrilled to have brought to life a powerful historical epic that has resonated with audiences. Its success, first in theaters and now on TV, truly highlights its universal appeal. We’re thrilled that our long-standing partnership with Star Gold has led to yet another milestone for Chhaava. Their ability to bring this film to a wider audience and achieve record-breaking viewership is a testament to how deeply this powerful story has connected with our audiences.”
Director Laxman Utekar reacted to the success of the TV premiere by saying, “The journey of Chhaava has been truly incredible, and to see it resonate with such a massive television audience is immensely gratifying. This record-breaking premiere proves that audiences are eager for powerful, rooted stories. The collaboration with Star Gold has been phenomenal, and their ability to bring this film to homes across India has created a truly special event.” JioStar Spokesperson said, “The premiere on Star Gold gave families across India the chance to come together for a shared entertainment experience. The overwhelming response reaffirms that television, especially a destination like Star Gold, continues to be where stories truly find their widest audience and deepest impact.”
Divya Dutta shared, “It's an amazing feeling to know that our film has touched so many people. To be a part of a story that has been so well-received, both theatrically and on its television premiere, is truly rewarding. The record-breaking numbers are a testament to the power of a good story and the audience's love for historical dramas. I am so thankful for all the love and support."
Vineet Kumar Singh added "I am beyond happy to be a part of a film that has broken so many records and found a place in the hearts of so many viewers. The success of Chhaava's TV premiere on Star Gold is overwhelming, and it proves that hard work and a compelling story will always find its audience. I am grateful to Laxman Sir, Dinesh Vijan Sir and the entire team for giving me this opportunity and also to the audience for their incredible love."
The film, starring Vicky Kaushal, Rashmika Mandanna, Akshaye Khanna, and Vineet Kumar Singh, Divya Dutta and directed by Laxman Utekar, is produced by Maddock Films. It’s phenomenal success on TV further cements its status as one of the most significant and beloved films of the year.
