If 100 million views made noise, 200 million is an all-out roar. Jio Studios & B62 Studios' Dhurandhar, helmed by Aditya Dhar, has doubled its digital impact in record time, crossing 200 million cumulative views across platforms in just under seven days. The high-octane first look, powered by Ranveer Singh’s fierce new avatar and Dhar’s signature intensity, is now officially one of the fastest-rising promos in recent Indian cinema.
The Dhurandhar first look has stormed past 200 million views, led by Jio Studios and B62 Studios massive 141M on Instagram and YouTube in just 6 days, making it one of the fastest-moving first looks in recent memory.The initial first look, fronted by a brooding Singh in a look that’s caught nearly everyone off guard, has done more than just introduce a film. It set the internet ablaze. Singh’s raw energy paired with Dhar’s sharp direction has left audiences and fans dissecting every frame, especially that now-iconic line, “Ghayal hoon, isliye ghatak hoon.”
The response has been wild. Instagram’s flooded, YouTube numbers are climbing fast, and social chatter ranges from breakdowns to bold plot theories. There’s talk of real-life parallels, genre shifts, and comparisons to Dhar’s earlier work. The trade believes this film is headed for a blockbuster already, and that’s part of the thrill.
Backed by a powerhouse team, starring Sanjay Dutt, R. Madhavan, Akshaye Khanna, Arjun Rampal, and Sara Arjun, along with a haunting reinterpretation of “Jogi”, Dhurandhar is shaping into a movie campaign that will be hard to forget. Adding to the buzz is Humankind's fierce verse, which is catching fire online and gaining serious organic traction.
Presented by Jio Studios, a B62 Studios production, Dhurandhar, written, directed, and produced by Aditya Dhar, produced by Jyoti Deshpande and Lokesh Dhar, uncovers the untold saga of the origins of the unknown men. The film’s momentum is undeniable. Dhurandhar has already made its mark and the fans are demanding for the trailer already!