Vikrant Massey and Shanaya Kapoor starrer film Aankhon Ki Gustaakhiyan is going to release nationwide on July 11. A sensitive love story and inspired by Ruskin Bond’s popular story ‘The Eyes Have It’, this film looks attractive on paper. But surprisingly, despite the release of the film’s trailer, songs and posters, there is no special excitement among the audience.

An attempt has been made to tell a calm and emotional story in this film, but the response of the audience after watching the promotional material has been quite limited. Neither the trailer created any stir on social media, nor did the songs make any special place.

The biggest question that arises is that despite being an established actor Vikrant Massey and Shanaya Kapoor’s debut film, why is its promotion so lukewarm? What is the reason that there is no discussion about it in the film circles, nor is there any impatience among the audience?

In recent times, Zee Studios did not get much response for films like Emergency, Fateh and Deva. In such a situation, it will be interesting to see whether Aankhon Ki Gustaakhiyan will be able to break that trend or will remain another name in the list of those films whose release came and went - without any movement.