Sidharth Malhotra’s Yodha becomes first ever in flight trailer

Sidharth Malhotra’s upcoming film Yodha is undoubtedly one of the most anticipated projects of the year.

Starring Sidharth, Disha Patani and Raashi Khanna, the film has already increased the excitement with its posters.

Now, as the makers have unveiled the much - awaited trailer, the film has turned to be the first ever in the History of an Indian cinema to have an in-flight launch. 

The power-packed trailer was unveiled mid-flight in the presence of distinguished guests from the media fraternity, who were originally en route to Ahmedabad from Mumbai to attend the press conference of Yodha. But little did they know that they were in for a mind-blowing surprise: a first-of-its-kind opportunity to watch a film’s trailer amid the sky.

The never-seen- before trailer launch – thousands of feet above the ground – finally culminated in an eventful press conference, graced by media personnel from both Mumbai and Ahmedabad.

Talking about the film Karan Johar said, “Steering clear of the conventional approach, we strived to infuse innovative ideas into Yodha's promotional campaign. Our goal was to bring out the film's larger-than-life essence through a series of trend-setting events and interactive experiences, and engross the audience in its world even before they set foot in the cinema halls. It was truly a surreal experience to unveil the trailer mid-flight on an aircraft and watch it through the lens of members of the media. The spark in their eyes spoke volumes about the impact it had on them. I personally interacted with some of them, and their reactions – not just to the trailer but also to the in-flight launch – were nothing short of exhilarating.”

Sidharth added, “I want to begin by thanking all of you for the immense amount of love you have shown to the teaser and to me. Agar teaser itna dhamakedar tha toh trailer toh aur dhamakedar banana hi tha. So, Dharma productions took to the skies once again for a one-of-a-kind, in-flight trailer launch, which really sets the tone for all the thrills and chills the audience can expect while watching the film. I’ve given my blood and sweat to make this fast pace action film. Can’t wait for all of you to see it in theatres on 15th of March.”

Directed by Pushkar Ojha and Sagar Ambre, the film is set to release on March 15.