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Vidhu Vinod Chopra and Vikrant Massey's 12th Fail holds strong at box office in 10th week despite OTT release

Celebrated filmmaker Vidhu Vinod Chopra’s 12th Fail came in as the biggest surprise hit of the year! The film, starring Vikrant Massey and Medha Shankr, had its release in cinemas on October 27, 2023, and has completed its blockbuster two-month run at the Indian box office with collections of 70 crores. Following the theatrical release, the film recently streamed on the leading digital platform Disney Plus Hotstar and has received unanimous response on the digital release as well.

Despite having digital release, the film is enjoying a steady run in cinema halls across the nation, and has marched into its glorious 10th week in theatrical release. Sharing the 10th week poster, Vidhu Vinod Chopra Films wrote on social media, "Have you watched #12thFail yet? Head to the theatres and experience this moving tale of human spirit. Experience cinema with this story of a million Indians! Let Manoj's spirit of hope and hard work carry you into the new year! Watch now. #12thFail #Restart #vvc #zee"

 

The film is still holding in the theatres and fans and audiences are highly praising the film, its storytelling, and the performances of the lead actors since it's release.

The love and praise 12th Fail is receiving from the masses demonstrates that nothing can stop the content from shining in the world and ruling the hearts of the audience. The film broke the barriers, redefined the term, and restored audiences' trust in the extraordinary material.

12th Fail, based on a true story, draws from the struggles of the millions of students who attempt the UPSC entrance exam. But at the same time, it goes beyond that one exam and encourages people to not lose heart in the face of failure and to restart.

The film, directed by Vidhu Vinod Chopra, is now running in cinemas in Hindi, Tamil and Telugu.

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