Theatre Exhibitors Association had requested Salman Khan to not release his upcoming film Radhe: Your Most Wanted Bhai on OTT platforms after rumours of a big deal between the actor and Zee surfaced. The rights of the film have been procured by Zee. The theatre owners felt that only a Salman film could help them recover from the financial loss that the theatres have suffered die to the pandemic. Now, taking heed of the requests, Salman has responded to the Theatre Exhibitors Association, saying that along with Zee he himself will take Radhe to theatres as per the request.
Taking to his social media, he issued a statement that read, “Sorry it has taken me a long time to revert to all the theatre owners... It’s a big decision to make during these times. I understand the financial problems that the theatre owners/exhibitors are going through and I would like to help them by releasing Radhe in theatres. In return, I would expect them to take utmost amount of care and precautions for the audience who would come to the theatre to watch Radhe. The commitment was of EID and it will be Eid 2021 inshallah. Enjoy Radhe this year in theatres on Eid.. God willing.."
The coronavirus pandemic wreaked havoc on theatre associations as they remained shut for the greater part of the year and several films resorting to the OTT route for release. Hence, the owners wrote to Salman with a request in the form of an application from all the Film Exhibitors across various states of India requesting him to release his upcoming film Radhe: Your Most Wanted Bhai in the theatres as his film is capable of garnering a big draw that will resurrect the fortunes of several owners and employees.
Now, with Salman’s reassurance there seems to be a glimmer of hope for the entertainment industry that is trying to get back on its feet amid the pandemic. Radhe: Your Most Wanted Bhai is directed by Prabhu Dheva and stars Disha Patani, Randeep Hooda and Jackie Shroff. Radhe is co-produced by Salman Khan, Sohail Khan and Atul Agnihotri under the banners Salman Khan Films, Sohail Khan Productions, and Reel Life Production.