2020 surely belongs to Kartik Aaryan in many ways. He did something different as a lover boy at the movies with Love Aaj Kal and gave his career’s best performance with his dual role. Later when the world was going through pandemic, he launched an unusual chat show with Koki Poochega and surprised and entertained everyone and now he does something new even on Christmas Eve. Today Kartik Aaryan’s debut music video has been launched titled Nachunga Aise which features his digital version. This is the first time a Bollywood actor has got a digital avatar for a music video.
But we’ll we are not surprised, the actor is known to do something new and unusual with every venture of his and he does his debut music video with a twist. While the actor has several hit tracks to his credit like Dheeme Dheeme, Coca Cola, Dil Chori, Ankhiyon Se Goli Maare to name a few, the actor adds another chartbuster to his credit with this new track. Nachunga Aise is directed by Om Raut and this is the actor’s first collaboration with the director and it’s already gone down the history. The song is sung by Millind Gaba and it’s catchy tune and spectacular visual makes this song unforgettable and quite catchy. Watching Kartik dance has always been a delight and his dance moves become the USP of the movies and the album but we must say that even his digital version exceeds our expectations with his animated moves and swag!
Bhushan Kumar’s T Series launches the song and he is too excited about it. He says, “We try to give our audience a different experience whenever we produce a film or song. Nachunga Aise is one such effort. We have created a cutting-edge, virtual video that has never been attempted before. After working with Kartik in several films, we have seen he has a wonderful connection with the youth. We unanimously that he was the best choice to base our digital avatar on. Millind and Asli Gold always come up with something quirky and catchy,” says the producer who’s too happy with Kartik’s popularity and his power over the youth.
The rising superstar himself is glad to be a part of such one of a kind video and offering the audience such a fresh concept, “It's really flattering to have the character in 'Nachunga Aise' modelled on me.Im glad for the collaboration with Om Raut, 'Nachunga Aise' is such a fun, dance track. I think the concept is very cool and I'm happy to be a part of something that's so futuristic and digitally forward. Hats off to T-Series and Bhushanji for pulling this off.”
Truly Kartik Aaryan and his dedication to keep surprising the audiences and viewers is exceptional. Today yet again he gets the netizens talking and his digital version is the perfect treat for this holiday season for everyone.