Today, September 27, marks the 88th birth anniversary of the legendary filmmaker late Yash Chopra. Not just this, the day is even more special as Yash Raj Films completed 5 decades since inception. Making the occasion memorable, Aditya Chopra, the head honcho of YRF, unveiled a new logo.
"5 decades of capturing your hearts... and we have only just begun. Reserve your seats as we promise to entertain you for the next 50," the caption read as YRF shared the logo on Twitter. Showcasing snippets of their iconic films and adding nostalgic value via background score, the team unveiled the new golden and red logo.
— Yash Raj Films (@yrf) September 27, 2020
Aditya, while unveiling the logo, said, “In 1970, my father Yash Chopra, left the security and comfort of his brother Mr. BR Chopra and formed his own company. Till then, he was a salaried employee of BR Films and didn’t own anything of his own. He did not know how to run a business and did not even have the basic knowledge of what goes into making a company. All he had was a strong belief in his talent and hardwork and a dream to be self-reliant. That conviction of a creative man backing nothing but himself and his art, gave birth to Yash Raj Films.”
Akshaye Widhani, Senior Vice President- Finance, Business Affairs & YRF Studios told, “This special logo captures nostalgia, remarkable moments from YRF’s history and its journey in cinema and also gives a glimpse of YRF’s contribution to the Indian film industry and audiences through its blockbuster films that has shaped pop culture for India and Indians. This special logo is also our tribute to all the superstars, across five decades, who have been gracious enough to creatively collaborate with us and help us give India milestone films that have written history and set new benchmarks in Indian cinema. Today is an incredibly special day, not just for us at YRF but also for the industry at large, and we would like to thank everyone for their love and support towards our brand over these 50 years of our humble existence.”
On the occasion of late Mr. Chopra's birthday, Aditya penned a heartwarming note and recalled the production house's journey from the scratch to becoming one of India's leading film studios.