A day after veteran choreographer Saroj Khan passed away, Amul paid the Bollywood veteran with a topical tribute. The leading dairy brand that is well-known for its topical advertisements spun Saroj’s most famous works in an utterly butterly caption.
Sharing the photo on Instagram, Amul featured a caricature of the late choreographer and wrote a tagline that read, “From the A, B, C To the Ek, Do, Teen of dance,” referring to the iconic song Ek Do Teen from the Anil Kapoor and Madhuri Dixit starrer Tezaab. The song is an iconic one and was instrumental in instituting the Best Choreographer Award at Filmfare Awards. Amul captioned the post, “Tribute to the ‘Mother of Dance/Choreography in India’.”
Saroj suffered a cardiac arrest in the wee hours of the morning of Friday, July 3. She was admitted to Guru Nanak Hospital in Mumbai on June 20 after complaining of breathing issues. Saroj had worked in more than 200 films and choreographed more than 2000 songs in a career span of over four decades.