FWICE appeals all celebs to ‘distance themselves from promoting Chinese brands', says 'Nation comes first'


The Federation of Western India Cine Employees (FWICE) has appealed to the Bollywood stars to refrain from promoting Chinese products. The film association in its latest statement has urged celebs and technicians to ‘distance themselves’ from promoting products made by Chinese companies in the wake of the ongoing tension between India and China.

The FWICE called it an ‘issue of serious concern’ and urged everyone to give priority to the country’s internal security. FWICE in its statement wrote, “On behalf of scores or artists, workers and technicians of the entire media and entertainment industry we hereby appeal to all the concerned actors, actresses and technicians to distance themselves from promoting the china brands through their advertisement projects. We therefore request all not to endorse any Chinese brand in the wake of the ongoing tension between the two countries. It is an issue of a serious concern and we should all give utter priority to the safety and security of our Nation. For us the “Nation comes First”. Hence, we appeal all to kindly refrain from promoting any Chinese products or related brands.

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It further added, “20 Indian Army soldiers were martyred during a violent face-off with the Chinese troops in Galwan Valley in Ladhakh on June 15 night. We all should stand in solidarity with the Nation and support our soldiers. We once again appeal all to come together and show your real patriotism.” The body had issued a statement on the same lines as well a couple of weeks back. 

Recently, India banned 59 Chinese apps that posed a risk to the security of the nation. The ‘Boycott China’ movement has already gained momentum with several celebrities already uninstalling Chinese app TikTok and calling everyone to ‘go Indian’. Numerous film stars like Aamir Khan, Deepika Padukone, Sara Ali Khan promote Chinese products that are mainly mobile phone companies.

(Source: FWICE)