COVID-19: Under The Good Influencer Project initiative, Rhea Kapoor to help small businesses turn bad situations into good ones


During the pandemic we have seen lots of celebrities from different arenas come forward and help those in need, now joining the bandwagon is designer and producer Rhea Kapoor who has taken on an initiative called The Good Influencer Project. Under this initiative, Rhea is trying to help small businesses turn their bad situations into good ones. All that needs to be done is tag your business and send across your reinvention story over e-mail and Rhea will give you a shoutout on Instagram, she will also help entrepreneurs by sending their products in a gift hamper to the 30 most influential people she knows.

Talking about The Good Influencer project Rhea said, “Past few months have been crazy and it has forced us all to consider how we run our businesses and lead our lives, one of the most heartbreaking things has been seeing all small businesses started by young people over the few years, hit breaking point. And because they don’t know how to survive in this time and don’t have the visibility they need, or a way to reach out to people, no matter how much they reinvent, they are still struggling, so what we want to do is to give them a voice and use this platform to magnify those voices.”


Recommended Read: You have the ability to make me miss mom less: Anshula Kapoor wishes 'bhai' Arjun Kapoor on his 35th birthday; cousins Sonam-Rhea share childhood photos

She further added, “I am launching on The Good Influencer Project on Instagram because we want to help all for the good. I am quite excited about the initiative and to discover some amazing products and talents, and help them in any small way that I can.” Rhea’s initiative is being quite well received on the social media platform and people are lauding the young producer for her efforts.