Abhay Deol tags Kubbra Sait asking if 'Indian celebrities will stop endorsing fairness creams now'; the actress gives a befitting reply

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Actor Abhay Deol had recently slammed Bollywood celebrities for not voicing problems in their own country, and coming out to support the enraged Black Lives Matter movement in the US. Now, the actor has asked a very simple question to Bollywood celebrities. Will they stop endorsing fairness creams now? 

Tagging Kubbra Sait, Masaba Gupta, Lily Singh, Payal Soni and Priyanka Kochhar, Abhay shared a post asking the question and captioned it as, "Overall analysis
Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too." 

 
 
 
 
 
 
 
 
 
 
 
 
 

Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too. The hunt for fairness: Neutrogena fine fairness: Could not locate it on their global websites but it is available on Amazon and other sellers:https://www.amazon.in/Neutrogena-Fine-Fairness-Cream-SPF20/dp/B00BSPOXMW/ Ponds have a white beauty range:  The range includes products like anti-spot fairness cream which is available on affiliate websites like Amazon and Nykaa. On their own website could locate just the White beauty cream. https://www.ponds.com/ph/products/collection/white-beauty/day-cream-for-normal-skin.html* Loreal white perfect day cream: Apparently reduces the melanin level in the skin, gives a rosy appearance to your skin and is suitable for all Indian skin types. "reduce skin darkening  and boost anti-spot whitening for a brighter & younger look"https://www.lorealparis.co.in/products/skin-care/day-cream/white-perfect-clinical-day-cream/ Recently, Procter & Gamble skincare brand Olay announced that it will no longer retouch skin in its advertising by 2021 because it reflects an idea of beauty which is almost impossible to achieve. The statement was made during an event in New York. In March 2019, Olay also came up with a creative campaign #FaceAnything with @masabagupta @kubbrasait , @lilly, @bikewithgirl and @_payalsoni_ #Fairandlovely #prejudice #racism #fairskinobsession #fairnesscreams #kalagora #flawlessskin #hdglow #whiteness #complexion #skintone #shades #pearlextracts #microcrystals #ayurveda

A post shared by Abhay Deol (@abhaydeol) on

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Soon, Kubbra replied saying, "Thank you Abhay Deol for this post. I can speak for me, when the brand ... approached me to be a part of their campaign, I was excited. When I saw the list of products, we spoke amongst ourselves. Masaba, Kusha Kapila and I. We spoke to the brand as one team and refused to be tagged with the products that had anything related to brightening/lightening of the skin. Even the digital cover we did was not a retouched photograph." 

Abhay replied to her saying, "More power to you!"

Over the past few days, celebrities including Karan Johar, Priyanka Chopra Jonas, Kareena Kapoor Khan, Disha Patani and Ishaan Khatter, have extended support to the movement, which has been raging in the US following the brutal death of an unarmed African-American man named George Floyd. Ever since several debates on fairness products are also taking place. 

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