In an industry first, electronic dance music DJ-producer Marshmello and Bollywood’s most sought after music-composer Pritam released BIBA today, a collaborative track. BIBA, which is now live for streaming worldwide, represents an increasingly multicultural music industry that weaves together genres, languages and star power across borders. The uplifting, romantic track combines the pure emotion and joy of Bollywood with Marshmello’s world-class contemporary production that fills stadiums and festival-grounds around the world. The track also features Indo-Kiwi artist and Youtube phenomenon Shirley Setia.
The music video is a tribute to Bollywood superstar Shah Rukh Khan and features all his iconic scenes and dance steps and to top it all SRK himself features in the song for a cameo shot in the end where he says "Marshmello naam toh suna hi hoga".
https://www.instagram.com/p/Bt5gSk_hUFL/
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Watch the full song here:
https://www.youtube.com/watch?time_continue=3&v=UhYRlI_bpJQ
When asked DJ Marshmello about the collab he said, “I went to India for the first time ever a few years ago and I had no clue how much it would change me. The amount of love, strength and compassion the people of India have is remarkable. I’ve never been somewhere where I felt so appreciated and loved by so many and from that moment on it became one of my favourite places and I always wanted to do something for the culture.” “When I connected with Pritam, I told him we have to do something fun together, something that makes you want to get up and dance and I think Biba is perfectly that. I’m excited for the world to hear it!” he added.
