An Indian popular snack brand launched a new tagline Khayal toh Chatpata hai and Taapsee Pannu has been roped in as the brand ambassador. Taapsee, on being associated with the brand said, it is imperative to celebrate progressive thinking amongst women as it has motivated them to break barriers.

The Naam Shabana actress said she sees the association as another opportunity to continue to lend her voice to conversations that represent modern Indian women. "It's time we celebrate the women who rule our homes", she said.

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"Indian homemakers have been strong torchbearers for bringing about progressive changes in their family lives and the society at large. I strongly believe that it is imperative to celebrate this progressive thinking amongst women, that has kept them motivated to break barriers and pursue careers and passions," Taapsee said in a statement.