Vicky Kaushal and Yami Gautam starrer URI: The Surgical Strike has become this year’s first blockbuster hit and has managed to smash quite a few records at the box office as well. The film has also become critically acclaimed as well as getting a loud cheer from the top leader of the country, namely Prime Minister Narendra Modi, President Ram Nath Kovind and even Minister of Railways Piyush Goyal.
The film based on the surgical strikes carried out by Indian Army on Pakistan occupied Kashmir had a lot to offer but what stayed with the audiences was the super hit and catchy dialogue, ‘How’s the Josh?’. The dialogue had such an impact that PM Modi used it an event and Piyush Goyal used it during the presentation of the Union Budget. In a recent interview, URI director Aditya Dhar revealed how he came up with the popular dialogue.
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Success Party of Uri: The Surgical Strike[/caption]
He said, “I had some friends from Defence background, so with them, I used to go to a lot of Army clubs. There was one in Delhi where we used to go for Christmas or New Year parties. There used to be a retired Brigadier who would line up all the kids in front of him and have chocolate in his hand. He would say 'How's the josh?' and we were to respond with 'high sir!' The kid who was the loudest got the chocolate. Being a foodie, I used to be the loudest and always got the chocolate.”
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The catchphrase was used during the promotions of the films and caught on even before the film’s release. Aditya also revealed that the line was there from the first draft itself. He said, “As a writer, we write according to our personal experiences, our memories. It is an amalgamation of everything. I had the line with me in my memory and this was the perfect film for it to come out.” The film also stars Paresh Rawal, Mohit Raina and Kirti Kulhari in pivotal roles.
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