Exclusive: JIO Studios content head Aditya Bhat says, 'The concept of the show Kiska Brand Bajeja is one of its kind’


JIO Studios content head Aditya Bhat is a young entrepreneur and a marketing consultant, who has spent most of his life in the field of media/entertainment and marketing domains.

He is best known for JioDhanDhanaDhan, the campaign which created the maximum top of mind recall amongst other 88 brands advertising around that time. Apart from that, he is the brain behind several viral videos on digital platform namely an anti-Smoking ad campaign with Sunny Leone, Swacch Bharat Abhiyaan with Mr. Amitabh Bachchan and many more.

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Not many are aware that Aditya is the man behind Rakhi Ka Swayamwar and few more reality shows. Currently, he is riding high on the success of his latest show Kiska Brand Bajega on CNBC TV 18.

 The show comprises of two segments, namely, India’s Biggest Celebrity Brand and Brand Adda. In the former segment, Mr. Aditya Bhat (Head - Business of Ideas), the host, interacts with celebrities about their endorsements. The second segment encompasses stalwarts of a specific domain discussing the past, present, and future of their respective industries.

Peepingmoon exclusively got in touch with Aditya Bhat as he spilled the beans about the ongoing show Kiska Brand Bajega and if he feels the heat in a competitive driven market.

When asked Aditya what made him conceptualization a show that talks about the brand he says, “I have seen various talk shows, that showcase a broader spectrum about entertainment, gossips, and many other things. I decided to get brands on board, wherein the celebs will talk about their association with the brand and which brand suits their personality. The concept of the show is one of its kind. We have many celebrities coming on the show and talking about their association with the brand. I don't feel there is any competition in the market."

 Adding further he says, “We are looking forward to the Independence day episode as A.R. Rahman will be talking about his association with various brands over these years.”

(Source: Peepingmoon)

Watch Kiska Brand Bajega exclusively on CNBC TV-18.