By Tanmayi Savadi | 18-Jul-2023

Alia Bhatt's clothing brand Ed-a-Mamma to be acquired by Mukesh Ambani's Reliance Brands Ltd for around Rs. 300-350 crores: Reports

Alia Bhatt launched a clothing brand called Ed-a-Mamma in 2020. It started as a label that specialises in providing sustainable clothing options for children at affordable rates. However, in 2022, when Alia.....

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By Aastha Narula | 01-Oct-2022

Alia Bhatt shares a glimpse of photoshoot for her maternity clothing line; to launch on October 14

Multi-talented star Alia Bhatt is an actor, producer, entrepreneur, philanthropist, and investor. She is soon expecting her first child with her husband Ranbir Kapoor and during her pregnancy, she shredded.....

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By Malvika Mistry | 21-Jan-2022

The joy of giving! Alia Bhatt-led Ed-a-Mamma's ‘Buy1Give1’ initiative aims at providing clothing to children in need

Ed-a-Mamma, a conscious clothing brand for children, kicks off 2021 by furthering its commitment towards enabling conscious clothing and giving back to the community. The Alia Bhatt-led playwear-for-children enterprise launched.....

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By Malvika Mistry | 30-Nov-2020

There’s no pink for girls or blue for boys: Alia Bhatt talks about her sustainability backed homegrown kidswear brand- Ed-a-Mamma

Not a long time ago, actress Alia Bhatt turned entrepreneur and launched her own conscious clothing apparel brand for children, Ed-a-Mamma. Her home-grown brand vouches for sustainability and aims to.....

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