Deepika Padukone is one of the most admired and acclaimed actors in the world and her achievements have made her one of the most influential voices amongst global audiences and consumers in recent times. Recently, the actress-producer made an announcement that she has founded and is set to launch a lifestyle brand that is rooted in India but will have indispensable global reach and appeal; much like her own professional and personal journey.
The first category of launch will focus on beauty and skincare. This category specifically, while rooted in India, will be backed by science. The brand is expected to roll out in 2022.
Talking about her latest venture, Deepika said, “India, I believe, has always been positioned uniquely. While we have tremendous access to the rest of the world, we are a country that is rich in values, culture and heritage; something we are extremely proud of. Therefore, our endeavour is to build a brand that is rooted in India yet global in its reach and appeal” said Padukone.
One of the biggest brands on social media, Deepika enjoys an enormous digital footprint of more than 100 million users. On the work front, she recently wrapped up Shakun Batra’s untitled next and will star in and produce a Cross-Cultural Hollywood RomCom.