Dior to head China for a blockbuster museum exhibit of ‘Christian Dior: Designer of Dreams’ in July

While many designers are looking for an alternate digital approach to carry on with the major fashion events, Dior went out on his limb and is planning to take his elite exhibition, ‘Christian Dior: Designer of Dreams’ to Shanghai, China in July 2020.

After wooing everyone at major locations like Paris and London, the organizers are planning their next pit stop as the Long Museum West Bund from July 28 to Oct. 4.

(Image Courtesy- Official Website of Dior)

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“After enchanting visitors to the Musée des Arts Décoratifs in Paris and the Victoria and Albert Museum in London, this unique retrospective comes to life anew in China with a fresh scenographic narrative featuring many exceptional pieces,” the house said in a statement as reported by an online website, Women’s Wear Daily.

(Image Courtesy- Official Website of Dior)

This exhibition will feature more than 250 haute couture dresses and works by leading Chinese artists that will highlight the bond between the French-based fashion house and China. Dior will host an event on July 24 to inaugurate the show but there are slim chances of the brand’s artistic director Maria Grazia Chiuri flying into the country due to travel restrictors, courtesy global pandemic.

Back in 2010, Dior was under racism allegations over a series of culturally appropriate pictures clicked for the brand’s Shanghai flagship store. Known as ‘Shanghai Dreamers’, this controversial campaign displayed white models in haute couture posing next to Chinese masses dressed in ‘60s and ‘70’s cultural outfits. People pointed out the sensitivity in the subject where the visual message that came out suggested that Chinese are featureless masses while Dior represented individuality.

Looks like, the hatchet is buried now as both parties have joined hands for something dramatic and grand!

(Source- WWD, Offical Website of Dior)