Vipul Amrutlal Shah is expanding his creative footprint with the launch of a brand-new music label, ‘Sunshine Music’ alongside his banner, Sunshine Pictures. Known for backing impactful cinema and memorable soundtracks, Shah has now set up a dedicated vertical to discover, nurture and promote fresh musical talent. The label’s first offering, Shubhaarambh, was unveiled in a special ceremony at Mumbai’s iconic Siddhivinayak Temple today in the presence of Vipul Amrutlal Shah and Shefali Shah, symbolising an auspicious and heartfelt beginning. With Shubhaarambh, Sunshine Music aims to set the tone for the kind of diverse, high-quality content it intends to champion. 

The project is co-produced by Aashin A. Shah, with music head Suresh Thomas overseeing the creative direction and rollout of the label’s first major release.

Shah's films are also known for their soulful and melodious tracks but his musical stories like Namastey London, London Dreams, Action Replayy and Singh Is Kinng, remain one of the highest rated films for its music.

Vipul Amrutlal Shah is synonymous to creating impactful cinema and picking versatile stories. And this is what makes Shah one of the most respected and successful producers in the Indian Entertainment industry.