Label Ishnya, the Mumbai-based homegrown pret label known for its modern Indian style, is entering an exciting new phase. The family-run brand, loved for its contemporary silhouettes and Indo-fusion sensibilities is now entering into everyday wear, offering comfortable, stylish pieces for day-to-day life.
Designed thoughtfully for the Indian body type, Ishnya’s collections combine comfort with statement-making ease, earning the label a loyal audience across its Bandra flagship store, Nykaa Fashion, Myntra, and its own D2C website.
Website: https://ishnya.com/
Now, after years of mastering fusion and light Indian wear, Ishnya is stepping confidently into the smart casual wear category with the launch of Rozana—a collection created directly in response to what their community has been asking for.
The idea behind Rozana is simple yet powerful: to redesign everyday dressing by making it smarter, sleeker, and more elevated—without losing comfort. Priced between 2500 and 3500, the collection offers versatile, comfortable, and universally flattering pieces for real life: polished daywear for working women, relaxed silhouettes for homemakers, breezy vacation staples, and elevated basics perfect for coffee runs or unwinding at home.
Each piece is crafted to balance ease with a subtle sense of style—bringing a touch of refinement to daily dressing.
Instagram: https://www.instagram.com/labelishnya?igsh=eGgyejM3NnUwOXg1
“At Ishnya, we’re constantly listening to our audience,” says founder Sandeep Sachdev. “Rozana is our answer to the growing demand for everyday clothing that is chic, comfortable, and truly suited to the Indian body. We’ve spent months refining fits, fabrics, and details to create pieces women can actually live in—day after day.”
Ishnya’s expansion reflects a broader shift in India’s fashion landscape, where homegrown brands have become strong alternatives to mass-produced fast fashion. Consumers are increasingly drawn to labels that feel authentic, personal, and rooted in culture—yet fully in tune with modern needs.
Over time, Ishnya’s creations have been worn by some of the most recognizable faces in the entertainment industry. Celebrity stylists often turn to the brand for shoots, and its pieces have appeared in music videos, television appearances, and family events. Stars like Jasmin Bhasin and Juhi Parmar, Anita Hassanandani, Divyanka Tripathi, Rashmi Desai, as well as Bollywood actors Zareen Khan and Sunny Leone, have been seen in Ishnya’s effortless, feminine silhouettes. This organic visibility has strengthened the brand’s reputation as a go-to destination for modern, relatable fashion.
With Rozana, Ishnya reinforces its position at the heart of this movement—staying true to its identity while evolving with the rhythm of contemporary Indian life. The collection marks not just a new category, but a natural next step: elevating everyday dressing into something effortless, stylish, and just right for the modern Indian woman.
