12th Fail left an indelible mark on our audiences: PVR Inox CEO praises Vidhu Vinod Chopra's film

Riding high on the magnum success Vidhu Vinod Chopra’s 12th Fail has been reaching milestones all over the world. The film is currently celebrating its silver jubilee week even after being present on various streaming platforms. 

Celebrating and being touched with such an overwhelming response from the audience, Kamal Gianchandanu, Chief Business Planning & Strategy Officer, PVR Inox Ltd & CEO said, "On behalf of PVRINOX and the entire movie theatre community, I offer my heartfelt congratulations to Vidhu Vinod Chopra and the entire team behind '12th Fail' for their remarkable 25-week journey in theatres. The film has truly left an indelible mark on our audiences, evoking genuine emotions that resonate deeply. After its release on the streaming platform, Vinod ji wasn’t keen on extending the film in theatres, but the audiences kept coming to theatres and the film organically sustained on its merit until the 25th week. Witnessing such a phenomenal run in today's cinematic landscape is both rare and overwhelming. It's a testament to Vinod Ji’s unparalleled vision and storytelling prowess, which has left the audiences spellbound and turned 12th Fail in a forever classic. We are grateful to Vinod ji for giving us this special gem.”

12th Fail starred Vikrant Massey and Medha Shankr in the lead.