The second wave of coronavirus infection has wreaked havoc in the country. It is deadlier and has cost several lives as compared to situation last year. In view of the pandemic, several celebrities like Salman Khan along with Zee, Sonu Sood, Mouni Roy, Abhishek Banerjee, Tahira Kashyap and Vikram Bhatt have come forward to extend help towards people suffering from Covid-19. Here’s a look at how they are extending help:
Salman Khan’s production house and Zee to support the Nation’s fight against Covid-19 through film Radhe
Zee Entertainment Enterprises Ltd. (ZEE), with Salman Khan Films (SKF), have pledged to provide support towards Covid relief work across the Nation, including donation of essential medical equipment ranging from oxygen cylinders, concentrators and ventilators. This support will stem from the revenues garnered from the multi-platform release of the much-awaited film Radhe on 13th May 2021. ZEE and SKF have partnered with India’s largest and most trusted donation platform – GiveIndia, to activate the much-required relief efforts.
The recent surge of cases across the Country has led to a severe strain on medical facilities due to a shortage of critical life-saving equipment. The contribution from the revenue generated by the film’s multi-format release across theatres, ZEE’s pay per view service - ZEEPlex and India’s leading OTT platform - ZEE5, will assist GiveIndia in procuring the mentioned essential medical supplies to support the healthcare system. ZEE and SKF will also work towards providing support to the families of daily wage earners who are an integral part of the overall media & entertainment ecosystem.
Commenting on this noble step, the Company’s Spokesperson said, “The Nation is going through an extremely challenging situation and as a responsible corporate, ZEE stays committed towards taking all the necessary steps to strengthen the fight against Covid-19. At ZEE, we believe in not only providing extraordinary entertainment to our viewers, but also going beyond the business to undertake meaningful and focused efforts to drive positive change across the Country. We sincerely hope that the support from the release of the film Radhe, will help amplify the resources to provide vital relief efforts to people affected by the pandemic.”
Salman Khan Films’ spokesperson added, “We are glad to be a part of this noble initiative, to contribute our bit towards the Nation’s fight against Covid-19. Since the last year, we have been consistent in our efforts towards fighting Covid-19, since this unprecedented crisis struck our country and the world. Very importantly, we have also come to realise that holding up the release of a pre-shot film may not help us in any way but using its proceeds towards fighting the pandemic is a more suitable and pragmatic approach. Radhe's release on ZEE5 and ZeePlex will empower us to contribute more in these extremely difficult times.”
Abhishek Banerjee pledges to donate to Covid-19 relief and healthcare initiatives on his birthday today
Abhishek Banerjee who has turned 36 years today, has decided to celebrate his birthday in the most unique way! On the occasion of his birthday, Banerjee has pledged to donate to Swasth, a not-for-profit initiative and ACT Grants which is focusing on healthcare and Covid-relief. The actor took to his social media and wrote, "Please come forward and donate whatever you guys can & if you can’t forward it to those who can. Scan the QR code or click the link in bio @actgrants #IndiaFightsCorona #oxygen #donate"
For more details log on to: https://milaap.org/fundraisers/Donate-for-Oxygen
Sonu Sood meets people seeking help outside his home
Sonu Sood emerged as a ‘messiah’ last year when he helped countless migrant workers reach home safely when the coronavirus induced lockdown was imposed. He has been relentlessly working to provide help and support to people ever since last year. Recently, Sonu was spotted talking to people gathered outside his residence. Apparently, people thronged to his residence to seek help amid the coronavirus outbreak, the video of which has subsequently gone viral on the internet.
Vikram Bhatt launches mental health initiative ‘You Are Not Alone’
As an initiative supporting mental health, veteran director Vikram Bhatt has started a Facebook page called ‘You are not alone.' On this platform he will discuss issues that an individual faces during these difficult times that leads to depression and anxiety.
The maker will be seen sharing his personal experiences live via FB sessions where every individual can participate and ask questions. He will also interview people who have fought this battle against COVID-19.
Tahira Kashyap Khurrana extends help to society over the coronavirus crisis
Tahira Kashyap Khurrana had an emotional breakdown on social media yesterday witnessing the heartbreaking condition of the nation with the second wave of Covid-19. Gathering herself post her outburst, Tahira has shared another video pledging to extend her support to the society in order to make an action oriented, valuable contribution to the society in this desparate hour of need.
Sharing a list of leads to organisations that help those battling Covid via her Instagram stories, Tahira Kashyap Khurrana also posted a video pouring her heart out to the public, urging them to volunteer and donate. Resonating with the sentiments of the nation striving to help one another in this battle, Tahira Kashyap Khurrana requests to replace our feeling of helplessness with intention to fix things and actions creating a difference.
Mouni Roy lends out her support for people suffering from Covid-19
During this terrible pandemic, Mouni has once again gone ahead and helped her fellow countrymen in her own little way. The actress has donated in her own capacity to the covid.giveindia.org. Mouni took to social media to share this message to all her fans and followers. She said, “In today’s tough times, we need to stand strong with each other. I have tried to do a little bit in my own way by joining hands with covid.giveindia.org. They try and raise funds for people who can’t afford proper treatment and are suffering from Covid-19. I hope all of you go ahead and donate however much you can and help these people in need. Take care of yourselves. Stay indoors. Stay safe.”
Mouni requested her fans and followers to spread the message and create awareness among people. The more people come forward and donate to this noble cause, the better it is for the people suffering from the deadly disease. The link for donation is in her Instagram bio. As human beings it’s our basic duty to help each other out in whatever way possible during these striving pandemic times.