Once Again! Twitter says 'Boycott Tanishq' over an advertisement advocating a ban on firecrackers this Diwali

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Popular jewellery brand Tanishq was reeling from the backlash received for their advertisement that highlighted the beauty of inter-faith marriages. Now, another advertisement for the newly launched Ekatvam collection has courted a fresh controversy. Twitteratis began the festive week with a demand to boycott Tanishq, this time for its ad on celebrating Diwali. 

The latest advertisement featuring Neena Gupta, Alaya F, Nimrat Kaur and Sayani Gupta didn't go down well with one section of the social media. The commercial revolves around four women talking about their plans for Diwali. Advocating a ban on firecrackers, the women also talk about making the festive season a family affair and spending time with near and dear ones. However, this has left people upset. 

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Slamming Tanishq for the ad that promoted an eco-friendly Diwali amid the pandemic, Karnataka BJP National General Secretary and MLA of Chikkamagaluru C T Ravi, tweeted, "Why should anyone advice Hindus how to celebrate Our Festivals? Companies must focus on selling their products, not lecture us to refrain from bursting Crackers. We will light lamps, distribute sweets and burst green crackers. Please join us. You will understand Ekatvam." 

Many Twitter users accused the ad of trying to preach how to celebrate Diwali and claimed that the brand is trying to polarise its customers on religious lines. Filmmaker Vivek Ranjan Agnihotri slammed the commercial and accused it of trying to kill tradition. 

Soon after the ad was released, Twitteratis trended Boycott Tanishq. Now, the commercial is deleted from Tanishq's Twitter page. 

It seems the detractors are unaware that several states including Delhi, Maharashtra, Sikkim, West Bengal, Rajasthan, Chandigarh, Haryana and Karnataka have banned the use of firecrackers this Diwali keeping the pandemic in mind. 

(Source: Twitter/ Instagram)

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