On the occasion of World Social Media Day, Ananya Panday announced her initiate, ‘So Positive’ against social media bullying, on her handle. The actress who made a remarkable debut as the ‘Best student’ has been vocal on the whole cause and has launched a one of its kind platforms to battle it all.
Soon after the announcement, Ananya also shared the logo of the initiative which reflects the complete philosophy of the initiative. Posting a video on her social media handle, Ananya announced her new initiative named ‘So Positive’ as a Digital Social Responsibility (DSR). Illustrating all the struggles and battles the actress had to fight each day, Ananya’s initiative is surely the first step in the right direction to fight away what every teenager on social media deals with. So Positive is an original cause taken up by Ananya which is backed with substantial data, research and behavioural statistics. The initiative aims at creating and spreading awareness about social media bullying. The initiative’s prime focus is to make people aware of the fact that this issue exists and stays very prevalent in society. Also, the steps that can be taken by the recipients of this destructive criticism in order to deal with this.
The platform would create engagement to inform the broader public about the existing actions to emerge out of the issue. Ananya’s initiative is centered around extending support and providing guidance to people to collaborate with helpful entities such as government and lawyers, to name a few.
With her new initiative launch, Ananya has been receiving immense appreciation for Student of the Year 2 and was the only student to pass with flying colours, hailed as the ‘Best Student’ all across. The actress is one of the most sought after names for brands where she is already the face- a brand ambassador for the most iconic brands of all times. From being a filmmaker’s favourite to a sensation for the world, Ananya is the star who has emerged as the favourite for all. Entering Bollywood as the youngest star and creating a mark for herself with her promising debut along with a winning streak all across, Ananya has been vocal for the cause. Hence, Ananya’s announcement is surely a greater responsibility and proves her to be the real ‘Next-gen Star’. To capture it all, So Positive wants to build a community which is against social media bullying where Ananya surely is carrying the baton with her initiative.