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'Once Upon A Time In Hollywood' new poster is an ode to handmade painted posters of the 60s

Sony Pictures has just debuted a new poster for Quentin Tarantino’s film Once Upon a Time in Hollywood which evokes the beloved work of Drew Struzan, the famed artist who created posters for the Star WarsIndiana Jones, and Back to the Future franchises.

The image reads “The 9th Film From Quentin Tarantino,” and includes artistic depictions of the three primary leads - Brad Pitt, Leonardo DiCaprio, and Margot Robbie. The top of the poster features an orange-yellow color palette that complements the central staging of Leonardo's and his character’s jacket-turtleneck combo. On the left side, Brad's blue clothing and brown shades parallel colorful images that underline aspects of the plot, whereas Margot's character on the right connects with side images focused on Hollywood glitz and glamour. As the cherry on top, the bottom half of the poster feels like an homage to Hollywood’s past, as the famous Cinerama Dome complements a Western-themed image and a car chase visual. 

Recommended Read: Once Upon a Time in Hollywood trailer: Leonardo Dicaprio’s and Brad Pitt’s film looks incredible as it teases Quentin Tarantino’s period drama based in the 1960s

 

Set in 1969, Once Upon a Time brings together Leonardo as fading Western TV star Rick Dalton and Brad as his stunt double Cliff Booth, two friends navigating an industry and era in flux Charles Manson and h.is deadly cult also plays an important role in the film; Australian actor Damon Herriman plays the infamous cult leader, while Margaret Qualley, Dakota Fanning, and Lena Dunham play members of his Manson Family.

There’s the starry Margot as It Girl and eventual Manson-family victim Sharon Tate, who lives next door to Rick. “It’s the three classes of Hollywood,” said producer David Heyman. “There’s the high Hollywood of Sharon, the declining star of Rick, and there’s Cliff, who lives farther out and with more humble means.”

(Source: Sony Pictures and Entertainment Weekly)

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