Vogue China has found its new Editor-In-Chief in Chinese-Australian fashion influencer, Margaret Zhang. Zhang will succeed the glossy’s founding Editor-In-Chief Angelica Cheung and would look over its editorial direction and content, despite having never edited a magazine!
This appointment makes Zhang the youngest Editor-In-Chief of Vogue magazines globally at the mere age of 27. For the unversed, she has launched her fashion blog, Shine by Three at 16 and became a sensation in a little over a decade. She has been a recipient of the Elle Digital Influencer of the Year award in 2015 and was inducted to Forbes’s 30 under 30 Asia list and Time Out's 40 Under 40 in 2016. Now that’s quite an achievement at a young age.
"Margaret creates content on so many different platforms and brings a new perspective and voice to Vogue China,” Global editor of Vogue and chief content officer of Conde Nast, Anna Wintour, said in her statement. "When Angelica Cheung founded Vogue China 15 years ago, she brilliantly broke new ground and now Margaret will continue that tradition of leading the incredibly creative and influential fashion culture in China," she continued.
"I am pleased to welcome Margaret to the Vogue China team, where both her visual strength as a creative and her business acumen will help accelerate our plans for digitalization and the development of a new media success formula," said Li Li, managing director of Condé Nast China. "Her ability to leverage Condé Nast China's data and insights together with her knowledge of new and emerging digital platforms will help us, together with our partners, to create cutting edge programs, campaigns and events."