TATA Sky Fitness #110, launched on 5th October 2015, marks its entry into its 5th year, by introducing weight training workout shows, by top experts in a specially designed time-band, aptly coined “Weight @8”, at 8 AM and 8 PM, every Saturday. The weight training 30-minute original content capsules are powered by none other than BEING STRONG, fitness equipment by Salman Khan.
Rajesh Rai, Owner of Jerai Fitness and exclusive manufacturer of BEING STRONG elaborates this exclusive association, “Being market leaders in the fitness equipment field, we always look for associates who are equally passionate about fitness. In our association with Brilliant Living TV and Tata Sky, we identified the perfect platform partners to join us in this Fit India movement.”
Agreeing with his line of thought, Founder-Director of Brilliant Living TV Adarsh Gupta said, “To herald our entry into the half-decade mark, we couldn’t have asked for a better beginning than by associating with BEING STRONG.”
Discussing the inspiration behind the show format, Creative Director at Brilliant Living TV, Vikram Razdan divulged, “Having often watched the fitness icon train, I observed how he focussed on Train Right & Train Safe, a message and method which our BEING STRONG content captures & communicates."
So after touching millions of lives via the thousands of hours of non-equipment Fitness originals on Tata Sky and multiple platforms, Brilliant Living TV's foray into weight training content is with those perfect partners for whom Being Strong has always been their strength to add muscle to the generation and our nation.