Another feather in the cap for RSVP pictures' as URI: The Surgical Strike wins a Bronze Lion on the fourth day of the Cannes Global Advertising awards for their Innovative advertisement to promote curbing piracy.
The ad was a part of promotions for URI: The surgical strike and stars Vicky Kaushal and Yami Gautam, planning a surgical strike against people who illegally download films. They urge people to refrain from piracy and promote watching movies, legally. The promo is very simple but delivers a very strong and clear message to abort piracy and it caught the eye of the jury at the festival. The promo bagged RSVP pictures a Bronze Lion at the Cannes Global Advertising awards which is the largest gathering of the creative marketing community and is a five-day festival.
The Vicky Kaushal starrer has garnered massive response and appreciation from all quarters - from the Prime Minister of the country Narendra Modi, the men in the uniform, audiences to the Bollywood fraternity. URI is the biggest box office opening of 2019 with approximately 244 crores in domestic collections. URI is one of the most critically acclaimed movies of all times and is based on true events of a surgical strike performed by the Indian army.
Produced by RSVP films and directed by Aditya Dhar, the film also starred Yami Gautam and Paresh Rawal in pivotal roles. Uri: The Surgical Strike hit the screens on January 11, 2019 and is touted to be the biggest blockbuster of 2019.
(Source: Peeping Moon)